Something had just clicked in my head, so I went running to create this article

But before going into it, just for context’s sake, what we’re talking about is these sorts of sections, like the one on Quintly’s page:

I was weird and sometimes did things differently.

When a test was coming up, I would start ripping pages from my notebook so I could clip them together with similar topics of that subject.

Then I would reread them and create what’s called a mind map.

It ended up being…

Once upon a time, I got tasked with a project that got me REALLY excited.

There was a client in our company that needed a page.

A very special page.

And you know what page it was?

A landing page. 🎉

I was over the MOON, and for a few reasons:

1. I love landing pages (this whole thing you’re reading is proof)
2. I don’t actively…

When I first started out freelancing and got my first real client, I remember totally freezing up.

I mean, where do you even start in a project like that?

There were so many factors to keep in mind that everything ends up meshing together in your brain.

Even though I…

“Ohhh that’s so neat!!!”

“Wait, you didn’t know about this?”

“No! Not at all. I didn’t know you could do this.”

I could hear the excitement in my co-worker’s voice as his imagination exploded with the possibilities of this trick I showed him.

A responsive design “hack” that I learned…

I don’t normally do this, but…

This article will assume you know what “above the fold”, why we say it isn’t relevant anymore and why it’s been called a myth since 2014-ish.

If you’d like to learn what “above the fold” means and why it’s “dead”:

• What is “above the fold” and is it still relevant in website design? (Impactfulplus.com)
• Is Above the fold…

Last week, I created an article. And it blew up.

With no audience to share it to, it had reached 29,000 people, generated over 50 followers and helped get people to my landing page, which has added over 70 people to my list.

(And to give you an idea of what that feels like, this is what I woke up…

You created the perfect landing page. And then, it doesn’t convert.

To your dismay, you realize that your page speed score is ABYSMAL.

Dreadful!

Shameful!

Deplorable!

Other complicated words!

So what can you do?

Let’s break down the most common reasons:

1. Your page is demanding too many round trips to the server.
2. Your files are HUGE!
3. You’re…