Like these. Why are they always gray?

Why The Logos In “Trusted By X Companies” On Most Landing Pages Are Gray

I realized the answer a few days ago while going through a landing page course…

Something had just clicked in my head, so I went running to create this article

Example of grayed out logos
Example of grayed out logos

Why gray them all out? And why does it come up on so many landing pages?

Alright, so what is it? And why are they grayed out?

We want things to be as clear as possible.

The reason why logos are greyed out has to do with UX

Showcase of growing icons if hovered over
Showcase of growing icons if hovered over
Quick edit to show grow in size for interactivity

Leads should only have to worry about your offer, NOT your page design.

Example of grayed out logos
Example of grayed out logos

Users shouldn’t have to guess OR investigate what they can or can’t click on!

That’s why you’ll see those greyed out logos everywhere.

As long as you make it seem like they aren’t clickable, you can make other design choices.

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