This Is What Makes B2B Landing Page Harder To Optimize Conversions For

What would it take to get you to buy this car?

What would it take to get you to buy this chocolate bar?

B2B solutions don’t affect one person, they tend to affect a group of people.

There isn’t always only one decision maker.

Because there’s just so many people involved.

Want to also make a drinking game out of it?

Because you can’t treat B2B pages like your typical B2C pages. They’re way more involved.

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