Should You Have Navigation Bars on Your Landing Pages?

Spoiler: The answer isn’t always “no”.

Indiana Jones preparing to grab an idol from a pedestal

We all know what happens when Indiana Jones grabs the idol from the pedestal.

We know in our landing pages, especially ones dedicated to campaigns, there should only be one goal.

Should you have navigation bars on your landing pages?

Today let’s explore 3 reasons why nav bars aren’t evil. (And explore when they actually are).

1) It’s not the navigation bar itself that is bad. It’s the links you have on it.

Features, pricing and about us distract from what’s free
Marketing Grader, Academy and marketing library

Instead, you can just eliminate the bad links. The links that are not related to your offer or contain unnecessary info.

The magic of paint

What happens if a lead clicks on the logo? Wouldn’t it lead back to the homepage?

Why not just get rid of the whole navigation bar anyway? Why pick and choose?

2) Navigation bars can increase trust on your page.

When you eliminate navigation altogether, you lose the option to help your lead easily find the info they need the most.

3) When we’re talking about navigation bars, we tend to talk about site-wide navs. Not custom ones.

And then you have to ask…

Those are the kinds of questions we’re not getting the answers to.

Indiana Jones going hmmmm
Indiana Jones going hmmmm

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