Here’s An Alternative Way Of Thinking About USP

What’s the “secret” to finding your product’s uniqueness?

Common Basilisk Lizard

Have you ever heard of the Common Basilisk lizard?

They can run on water.

Meet the “Jesus Christ” lizard

The problem with finding uniqueness based off of facts

What’s special about Bill Gates?

How do you find your uniqueness without relying on facts?

What is specific about you that’s different from the group?

Man running from a lion
Man running from a lion
“You don’t have to outrun the lion. You just have to outrun the other guy. This is the other guy.”

What do you promise you will do?

*Mic Drop*

I want to send you an insightful landing page idea every Wednesday

Weekly insights on landing pages in your campaigns

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store