Does it really take a lot to make a landing page look professional?

Comparison of a stick figure drawing to a professionally looking vector art of a team working together.
Comparison of a stick figure drawing to a professionally looking vector art of a team working together.
Image on the right created by pch.vector

We know what “professional” looks like. So why is it so hard to make our pages look right?

When designing, we realize the thousands of micro-decisions needed to create a page.

  • Where should we put the images?
  • Is this enough spacing? Is this too much spacing?
  • Is everything aligned with everything else? Should this one element break that rule because of this reason?
  • How much padding should we give each section? What about this illustration here? There’s something that just doesn’t look right.

And these thousands of questions don’t help us really pinpoint what our pages need to go from “amateur looking” to “beautifully designed”.

So the question is, is there an easier way?

Let’s explore 3 simple techniques to make more professional looking pages.

  1. Above the fold design…


Like these. Why are they always gray?

I realized the answer a few days ago while going through a landing page course…

Something had just clicked in my head, so I went running to create this article

But before going into it, just for context’s sake, what we’re talking about is these sorts of sections, like the one on Quintly’s page:


Create viral articles to guide people to your landing pages
Create viral articles to guide people to your landing pages

Resources, insights, and observations made so you can make your own content marketing strategy (and create a 24% converting squeeze page)

Last week, I created an article. And it blew up.

With no audience to share it to, it had reached 29,000 people, generated over 50 followers and helped get people to my landing page, which has added over 70 people to my list.

(And to give you an idea of what that feels like, this is what I woke up to the next day)


Mac with loading symbol and an arrow that says “This lowers conversions”
Mac with loading symbol and an arrow that says “This lowers conversions”

Your perfect landing pages isn’t converting. What went wrong?

You created the perfect landing page. And then, it doesn’t convert.

To your dismay, you realize that your page speed score is ABYSMAL.

Dreadful!

Shameful!

Deplorable!

Other complicated words!

So what can you do?

Let’s break down the most common reasons:

  1. Your page is demanding too many round trips to the server.
  2. Your files are HUGE!
  3. You’re trying to do everything at the same time.

We don’t have time to lose, you have a landing page to save!

1) Your page is needing too many round trips to the server

So here’s the secret of the internet…

Every image, every sentence of your copy, every color and every line of code that your page is made up of —…


Here’s exactly what he does.

A few days ago, I found myself lost in a sea of unread emails.

Emails from different emails lists, promotions from my bank, from my dad’s bank, from ebay, my mom’s subscriptions to realtor websites, from social media, from…

Let’s just say it was insane.

And that’s because, over the years, I’ve created a bunch of emails for different reasons.

And add to the fact that, since I was my family’s “tech guy”, I also helped them with stuff for their emails…

It became an absolute mess.

Imagine…

One email for the YouTube channel I made when I was a teen.

One email for my dad’s business.

Another that used to be the one…


You have just 3 seconds to load your page before people leave.

Anything more than that, and money is flat out lost.

“The average time it takes to fully load a mobile landing page is 22 seconds, according to a new analysis. Yet 53% of visits are abandoned if a mobile site takes longer than three seconds to load. That’s a big problem.” Daniel An, Google, 2017


Spoiler: The answer isn’t always “no”.

Indiana Jones preparing to grab an idol from a pedestal
Indiana Jones preparing to grab an idol from a pedestal

We all know what happens when Indiana Jones grabs the idol from the pedestal.

The place immediately starts shaking.

Indy starts looking around frantically.

He starts to sweat.

And you see his expression change as you can guess the single thought going through his head.

“I need to get out of here NOW.”

He books it to the entrance.

The dangerous traps he’s been carefully avoiding before?

They don’t matter now.

A barrage of sleep darts and traps are sprung in his frenzy to the exit.

And he somehow manages to not get hit by a single one.

And then you can imagine what happens.

Chasms are jumped.

Split-second decisions need to be made.


There are two ways to do marketing.

Had to pick up an old book for this article haha

The way I see it, there are two ways to do marketing.

You can either:

  1. Have your leads come to you. (paid advertising, SEO, referrals, Content Marketing)
  2. Go where your leads are. (Social media, Online groups, cold emailing)

Since you’re going the organic route, that means some of your options are limited. So:

  • No paid advertising (Google, Facebook, social media ads)
  • No paying for lists of interested leads (For campaigns)

That leaves us with:

  • SEO (Long term strategy and dependent on algorithms)
  • Non-paid Content Marketing (Time consuming and can be hit or miss )
  • Social Media interaction (Time-consuming, can be hit or miss AND it’s based on algorithms)
  • Online Groups
  • Creating your…


An easy way to figure out how to structure your landing page for optimized conversions

Have you ever thought about how metal chains are made?

Orange Hot Chain

Me neither.

But then I came across a video with this picture of an orange hot chain as its preview. So of course I had to watch it.

Did you know chain starts as a kind of wire rod?

It’s weird right? I mean, it kind of makes sense, but it’s not what you would have expected, is it?

Not to mention, the material looks so flimsy compared to an actual steel chain when you look at it. And then you wonder…

How the hell does it go from that to the wonderful don’t-you-dare-steal-my-bike chain we all know and love?

Well, it starts by passing the rod through a machine that…


Throw everything you know about landing pages out of the window.

Oh? You want to increase conversions by 500%?

Then throw everything you know about landing pages out the window.

Guy throwing a laptop out the window
Guy throwing a laptop out the window
You throwing everything you know about landing pages out of the window.

We don’t have time for quick “tips and tricks”. That stuff ain’t gonna help you get a 500% increase in conversion.

We ain’t no chumps.

We need to change the very fabric of what a landing page is to get those kinds of numbers.

BUT WAIT, we still need to address the elephant in the room. A 500% increase in your landing page sounds catchy, but it presents a problem.

Statistics are kind of, uhh, manipulative.

A 500% increase could mean:

  • 1 million people visit your site and 5%…

Mauro Accorinti

Insights that help increase landing page conversions. Get my free landing page swipe file by signing up here: http://bit.ly/Free-Landing-Page-Swipe-File weekly

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