When we ask these sort of questions, what we’re really asking is:

“How do I make more people buy when they visit my ecommerce site?“

Which I mean, hell yeah.

When we talk about conversion rates, you’re bound to find a variety of tactics on the web that hit every aspect of ecommerce that you should probably follow.

• YES, personalize your offer.
• YES, beat your competition and show your products first.
• YES, make your site trustworthy and easy to check your products out on. (Make clicking buy a no brainer).

But what ends up happening, especially when chasing those conversion numbers, is that we tend to follow these tactics without a real…

Everything started in 1971.

Having had his license as a pharmacist revoked due to medical fraud, Gerald Barnbaum assumed the name of a practicing orthopedic surgeon, Gerald Barnes, and got a job as a physician at the Pacific Southwest Medical Group in California.

And then an insane series of events ensued.

In 1979, he was charged with accidental manslaughter.

One of his patients was suffering from undiagnosed Type I diabetes. All the symptoms were there: dry mouth, chronic thirst, dizziness, and rapid weight loss.

But the “doctor” prescribed him a drug for vertigo.

They found the 29-year-old man dead in his house a few days later.

Now everybody knew he was a…

Have you ever heard of the Common Basilisk lizard?

It’s a lizard that lives in rainforests, most commonly spotted from southern Mexico to Panama.

And like most lizards, pregnant female basilisk lizards can lay up to 20 eggs per batch.

And yeah, that’s not surprising for a lizard. Most species do the same, so what’s so special about them then?

They can run on water.

What makes this lizard special is the anatomy of their hind legs.

In the presence of danger, this critter can run towards any body of water and slap their feet quickly against the surface.

This rapid churning of their legs help create little pockets…

A bucket, a hammer and a toilet seat. A door lock, a kitchen faucet and a paintbrush.

Whenever you stand inside a hardware store, you’re surrounded by solutions of every kind.

And if you’re the owner of one, like my dad is, you’ll quickly get into the habit of helping people find the right solutions to their problems.

Like the lady who came in one day with a busted looking door lock.

And that was because somebody tried to get into her house.

She was coming home from grocery shopping when she heard the noise of somebody running closer to her.

*BANG* went the impact as a man tried to force himself in through the door. …

Everybody, meet Oreo.

If you think about it, Ink Cartridges are the worst example of something you can “re-use”.

If you’ve ever had a printer, you probably know what I’m talking about.

Ink Cartridges are very… quirky, and by design.

There are thousands of reasons why your printer might not print a document. And they all (usually) have to do with the ink. (If it’s not the ink, it’s usually the drivers).

That’s why the #1 most common recommendation to fix printer problems will have to do with buying a new ink cartridge.

And this is again, by design, because it always feels like your printer is pushing you to buy a new cartridge.

For example, the fact that…

If you were to go in as a new recruit in the U.S Marines, you’d probably quickly learn about their infamous obstacle courses.

Dating back to WWI, military obstacle courses have been a staple in training new soldiers into top physical shape.

If you’ve never seen one, imagine a 300 foot stretch of land filled to the brim with low logs, high bars, tall wooden walls and rope climbing sectors.

You’d be tasked to do things like climb, jump, run, balance, carry, throw and crawl yourself through a labrinth of challenges towards an end goal.

What would it take to get you to buy this car?

That is one hell of a question, because the second it’s asked, your brain begins thinking about the thousands upon thousands of obstacles stopping you from getting this car.

These obstacles we’re going to call client objections, and we’re going to define them as everything stopping the client from buying into your offer.

It could be price. (Do I make enough to afford it?)

It could be the fear of something going wrong… (Will it break down frequently?)

Or even just the lack of need for the offer. (I don’t even have a license!)

Objections pop up whenever you’re trying…