4 Tips To Increasing Conversion Rates And Trust In Your Landing Pages

Gerald Barnbaum worked as a doctor for well over 20 years. And then, they found out he wasn’t a real doctor.

Everything started in 1971.

In 1979, he was charged with accidental manslaughter.

Trust indicators are powerful.

Website ad that reads “You are the 999,999th visitor: Congratulations you WON!”
Website ad that reads “You are the 999,999th visitor: Congratulations you WON!”
Remember these?

Tackling the big 4 landing page trust enhancers

1) Testimonials and ratings

dignifiedonline uses a testimonial section on their landing page
HelloTech Google Business Page shows rating

2) Design principles (Images, spacing, UX, etc)

Sunday Floral’s site

3) Logos (whether your own or from others)

getgeofencing’s site and logo showcase
Icreative’s page includes logos from other companies. Doesn’t even mention if they’re past clients or what relationship they have. They’re just there… and it STILL manages to generate trust.

4) Numbers (Amounts, size, years, etc.)

Wrapping things up

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